At PHERO we are committed to creating a safe and enjoyable shopping experience, where you can be ensured about the safety of your personal information. This Privacy Policy describes how your personal information is collected, used, and disclosed when you visit or make a purchase from PHERO. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”. 

We collect Device Information using the following technologies: 

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit 

http://www.allaboutcookies.org. 

• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address and phone number. We refer to this information as “Order Information”. By accessing or using our website, you consent to the practices described in this Privacy Policy. 

What are cookies? 

Cookies are small text files that are placed on your device when you visit a website. They help us analyze your interactions with our website, remember your preferences, and improve your overall user experience. We use first-party cookies and third-party cookies for the main purposes of: web functionality, web statistics and advertising. 

Why do we use cookies? 

Some cookies are vital for enhancing website functionality. They can help us ensure that our website functions smoothly and efficiently. They enable essential features such

as adding items to your shopping cart, remembering your preferences, and allowing you to log in securely. Thy help with personalization of your shopping experience and remembering your preferences. We also use them for improved performance and avoiding technical difficulties for your future usage of our website, but they also allow us for using your information for analytics and advertising purposes or social media integration. 

What information do we collect? 

We collect information you provide us with when creating an account, signing up for our newsletter or when making a purchase. This information could be your name, address, contact information etc. The cookies may collect session information such as pages viewed, session duration, transactions made and demographics such as origin, gender. 

Third Parties 

The information we collect may be shared with our close partners to help us analyze usage patterns, deliver targeted advertisements, and improve our services. for analytical purposes. No personal information will be passed forward, traded or published beyond our organization and our trusted partners. 

Disclosures of your information 

We do not sell, trade, or otherwise transfer your personal information to outside parties except as described below: 

1. Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. 
2. Legal Compliance: We may disclose your information if required by law or in response to valid legal requests, such as court orders or government investigations. 

You have the right to request access to your data and if anything is incorrect you can change or remove it. 

You can choose not to provide certain information, but this may limit your ability to use certain features of our website or make purchases. 

You can opt-out of receiving promotional emails and newsletters by following the unsubscribe instructions provided in those communications.

We share your Personal Information with third parties to help us use your Personal Information, as described above. 

WordPress: 

We use WordPress to power our online store–you can read more about how WordPress uses your Personal Information here: Privacy – WordPress.org. 

Google Analytics: 

We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Facebook: 

We use facebook for “behaviour and targeted marketing”. Facebook will on our behalf via a tracking pixel collect information regarding your usage of our services. 

Newsletters: 

For the purpose of personalized newsletter and tailor-made marketing we use your name, email address, transaction details, purchase history such as how often you purchase items and what kind of items you have bought (category, color, size). 

Behavioral advertising: 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-w ork. 

You can opt out of targeted advertising by using the links below: 

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: 

https://advertise.bingads.microsoft.com/en-us/resources/policies/person alized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Children’s Privacy: 

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under this age. If you believe we have inadvertently collected such information, please contact us to have it removed. 

Data Security and Data Retention: 

We implement a variety of security measures to protect the confidentiality and integrity of your personal information. However, no data transmission or storage can be guaranteed to be 100% secure. We strive to use commercially acceptable means to protect your information, but we cannot guarantee absolute security. When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

European resident rights: 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Changes: 

Our Privacy Policy may change from time to time, for example, changes to our practices or for other operational, legal or regulatory reasons. All updates will be posted on this page. If you have any questions regarding our privacy policy please contact info@shoppero.com